SEO-SEARCH ENGINE OPTIMIZATION
What is SEO?
Process of improving your website so it ranks higher on search engines like Google. When someone searches for a product, service, or topic, SEO helps your site appear near the top of the results — without paying for ads.
Why is it important that someone does it RIGHT?
- VISIBILITY: 75% of people DON'T scroll past the first page of google- If people can't find you, they can't buy from you
- COST EFFECTIVE GROWTH: unlike ads, SEO works long term. Once you're ranking, you can create traffic without paying every time someone clicks.
- COMPETITIVE ADVANTAGE-your competition is doing it. If you're not, you're invisible to a huge part of your market.
- HIGH QUALITY VISITORS: SEO brings people to your site who are already searching for what you offer-making them more likely to engage or buy.
- CREDIBILITY AND TRUST- showing up in top results makes your brand look established and trustworthy (google is basically vouching for you).